Essilor

We brought Essilor’s leading brands (Stellest, Eyezen, Presbiopia, and Varilux) to TikTok. The challenge: maintaining the premium positioning of a medical device brand while adapting it to the platform's playful, dynamic, and informal language. Our strategy features a content mix that alternates 3D videos for product exploration, dynamic shoots aligned with current trends, and, naturally, collaborations with fashion and lifestyle creators.