Pasqua

An editorial project for Pasqua Wines, the first Italian winery to launch on TikTok. 'The Italian Marvel' is a celebration of Italian culture that blends traditional dishes, regional idioms, and elegant locations into a curated and authentic feed. The strategy also targets the US market with four original formats: 'Behind the Wines' with Mattia Asperti on viticulture; 'Essence in a Glass' with Francesca_sommewine dedicated to aromas; 'Tastefully Pasqua' with Nicola Longanesi on pairings; and 'Pop-up Stores,' an animated series by Timo Vacades imagining Pasqua retail spaces around the world.